Commercial Strategy Projects
Business & Corporate Strategy is essential in providing an organisation with its fundamental direction to succeed.
We produce ideas and solutions from logical order and method rather than pretending to be a guru!
Our Business & Corporate Strategy engagements work through 'four focuses' - set out below
Strategy - Focus One
Business & Corporate Strategy 'Focus One' is concerned with how a company's ideas and plans are influenced by the fierce competitive pressures of the external commercial environment.
Often such analysis will reveal that the company will need to alter its company structure and product range and 'position' itself in a slightly less hostile area of its industry to avoid profit depleting, for example, larger industry competitors who can make the same offering but at a cheaper cost.
Further analysis of the market is performed to see how the market splits-up into different customer groups ('segments') and which of these segments the company would be best suited to target to achieve superior financial returns.
Strategy - Focus Two
Business & Corporate Strategy for a company is turbo-charged further by finding and embracing a selection of sustainable competitive advantages which reinforce the company as the 'first-choice supplier' within its target segment of the industry and market.
Sustainable competitive advantages do not have to be big or able to last forever - many successful businesses use a bundle of small competitive advantages which could last just a few years.
Most of the competitive advantages can be grasped with little cost - they are there for the taking but just need to be identified and there is where a Commercial Strategist can help.
Strategy - Focus Three
Commercial Strategists can help provide answers to tricky but fundamental business problems - usually those problems relating to the long-term sustainability of the company, such as:
> Would a company add value and improve its returns by buying-in a particular highly-used component rather than making it itself?
> Would a company increase its long-term profitability by retailing its own product rather than wholesaling it?
> Would a company really create value-adding synergies and linkages if it merged with a rival?
Indeed, we can help with all Business & Corporate Strategy based questions as well as those regarding strategic alliances (including M&A) and international business strategy.
Strategy - Focus Four
Business & Corporate Strategy provides schemes or plans to help a company win where it is (or wants to be) in direct conflict with another company.
Usually 'head-on' competition is to be avoided but sometimes it is necessary and Business & Corporate Strategy can find a strategy for a company to adopt, such as targeting market subcategories to develop brand awareness and establish distribution channels ahead of the main attack against the incumbent supplier.
Competitor intelligence, timing and hard strategic thought are the essential elements to win the battle.
How to engage us...
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Michael A Williams trading as mawstrategy
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