Commercial Strategy Courses 2024/5
> Elementary Business & Corporate Strategy
> Elementary Marketing Strategy
> Elementary Negotiation Strategy
> Elementary Finance (for Non-Finance Managers)
> Applied Corporate Strategy I - International Business Strategy.
> Applied Corporate Strategy II - M&As and Strategic Alliances.
> Applied Marketing Strategy I - Strategic Branding and Positioning.
> Applied Marketing Strategy II - International Marketing Strategy.
To book: Just email mawstrategy@outlook.com
Elementary Business & Corporate Strategy Course
£750 for 10 x 1-hour sessions over a 1-2-1 video call
This course is perfect to train and coach Executives, Managers and Accountants of medium-sized companies how to develop a value-adding Business & Corporate Strategy as well as to be able to explain what their company's strategy is to its shareholders or finance providers.
Too many of the available strategy texts focus on how some US 'mega-corp' made its billions, which is motivating and inspiring but of little use to a senior manager in the UK wanting to formulate a Business & Corporate Strategy for their SME or high-octane start up.
This course follows the mawstrategy 'four focus' approach.
To book: Just email mawstrategy@outlook.com
Elementary Marketing Strategy Course
£750 for 10 x 1-hour sessions over a 1-2-1 video call
Marketing Strategy is about attempting the impossible - trying to control the seemingly uncontrollable behaviour of an organisation's sales.
This course shows participants how to estimate the size of a particular market, how it splits-up into segments against various fundamental bases (such as user demographics or psychographics), which market segment(s) to chose and how to position a company's offerings, operations and culture to really profit from such choices.
To book: Just email mawstrategy@outlook.com
Elementary Negotiation Strategy Course
£750 for 10 x 1-hour sessions over a 1-2-1 video call
Negotiating a major contract, alliance or acquisition can be a very daunting experience for any manager. Sadly, some negotiators enter into negotiations eager to deploy an arsenal of hard bargaining tactics (as though they were buying a second-hand car) and find it prevents real gains and benefits being achieved.
Our Elementary Negotiation Course trains executives how to understand what the other negotiating party is likely to want (using Utility Theory) which leads to making a more relevant opening offer as well as potentially achieving a better bargain than either party envisioned from the outset.
The Course also helps Managers to know when and how to 'signal' and 'trade-off' more effectively.
To book: Just email mawstrategy@outlook.com
Elementary Finance for Non-Finance Managers Course
£750 for 10 x 1-hour sessions over a 1-2-1 video call
This course delves into the basics of appraising business projects from a finance perspective using IRR and NPV calculations - essential for deciding which course of action a company should take and/or where to allocate its capital.
The relationship between earnings, profit and cashflow is considered as well as the topic of risk.
The course then considers the decision-making process of assessing how to decide on which capital structure would be most effective for a company, how to make borrowing decisions and how to set a dividend policy.
To book: Just email mawstrategy@outlook.com
Applied Corporate Strategy I - International Business Strategy Course
£750 for 10 x 1-hour sessions over a 1-2-1 video call
International trade is one the growth routes of a Business & Corporate Strategy. Our course will reveal the value-adding rationale behind international business. It will then consider organisational frameworks and how to chose among them in different circumstances in order to achieve competitive advantages.
The course will then demonstrate the commercial risks involved with international business as well as how to analyse international commercial environments, including culturally, legally and politically.
Our course then teaches international financial arrangements, including foreign payments and exchange risk management.
To book: Just email mawstrategy@outlook.com
Applied Corporate Strategy II - M&A and Strategic Alliances Course
£750 for 10 x 1-hour sessions over a 1-2-1 video call
A major strategic lever in growing a company is through mergers and acquisitions (M&A). This course sets out the reasons for M&A and develops a framework to assess whether a potential M&A will actually reap the benefits expected or even fail completely.
The course also considers valuation methods and develops a M&A implementation plan.
The course then analyses whether a different form of partnership would be more effective, such as a strategic alliance, joint venture or licensing.
To book: Just email mawstrategy@outlook.com
Applied Marketing Strategy I - Strategic Branding and Positioning Course
£750 for 10 x 1-hour sessions over a 1-2-1 video call
This course shows how brands create value for customers as well as a sustainable competitive advantage for a company. It sets out the approaches to build a brand and provides an understanding of brand equity.
Our course introduces a framework to connect brand identity with market positioning as well as how to effectively launch or extend a brand.
To book: Just email mawstrategy@outlook.com
Applied Marketing Strategy II - International Marketing Strategy Course
£750 for 10 x 1-hour sessions over a 1-2-1 video call
This course focuses on developing an International Marketing Strategy; understanding the impact of cultural dynamics, international market research, analysing the regional external commercial environment and minimising financial/reputational risk.
To book: Just email mawstrategy@outlook.com
Course Tutor
Michael Williams MBA
Michael has worked for many years on Finance, Marketing and Strategy projects for a wide range of SMEs and high-octane start-ups.
Michael obtained an MBA in 2014 from Edinburgh Business School and in his spare time is currently topping it up to a doctorate.
Check out Michael's LinkedIn page
https://www.linkedin.com/in/michael-williams-mba-92b65416/
To contact Michael: mawstrategy@outlook.com or telephpone 07387 880620
Bespoke Training/Coaching
For Companies we provide:
> Bespoke training and coaching in Business & Corporate, Marketing and Negotiating Strategy usually aligned to the organisation's current projects.
> Help and Support for a 'Strategy Day' or Strategy Weekend', helping senior management focus on the really strategic issues that will shape future success.
To more information: mawstrategy@outlook.com
And there's more...
Courses to be released in 2025
> Advanced Business & Corporate Strategy I - The Economics of Commercial Strategy.
> Advanced Business & Corporate Strategy II - Competitive Intelligence
> Advanced Business & Corporate Strategy III - Game Theory in Business Strategy
Also, look out for YouTubes on Business Research: its philosophies, methodologies, statistical analysis and ethnographical studies.
www.youtube.com/@mawstrategy-Research
©Copyright mawstrategy - All rights reserved.
Michael A Williams trading as mawstrategy
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