We embark on business research projects only after we have properly understood the business problem as often the the perceived problem may just be symptoms of a larger issue.  In researching strategy questions, understanding the problem is sometimes the same as solving it!

Business and management falls within the realm of the social sciences, where traditional (positivist) scientific method may not produce the knowledge required to make a commercial decision; other research philosophies and methodologies may need to be used to develop the research, possibly inductive rather than deductive.

To discuss your requirements further, email Michael Williams direct at: mawstrategy@outlook.com 

or telephone Michael on 07387 880620